Quality Function Deployment (QFD) is a technique for translating requirements into specifications. Its benefits derive from the focus on prevention which the method brings to the planning of new products. QFD makes new product planning possible, faster and more safely.

This one-day course is particularly useful for Marketing, Engineering and Design Managers involved in the design and specification of new products. Delegates will gain an appreciation of the technique and its many applications.

Course Structure

Review of concepts
Case Study
Differences between features and benefits
From market requirements to engineering specifications
The specifications cascade
Weighting of priorities
Simple numerical methods for analysis
Case Study